eBook PDF / e-Pub De nieuwe regels van social media: over klantcontact, blogs, sociale netwerken en viral marketing

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Title:De nieuwe regels van social media: over klantcontact, blogs, sociale netwerken en viral marketing
Format Type:Ebook
Author:
Publisher:Van Duuren Media
ISBN:9089650695
ISBN 13:
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De nieuwe regels van social media: over klantcontact, blogs, sociale netwerken en viral marketing by David Meerman Scott, Tosca Weijers

PDF, EPUB, MOBI, TXT, DOC De nieuwe regels van social media: over klantcontact, blogs, sociale netwerken en viral marketing Om in de nieuwemediajungle te kunnen overleven moeten de regels van old school marketing worden losgelaten De teloorgang van de traditionele massamarketing biedt echter nieuwe kansen voor kleinere bedrijven en zelfstandigen die op zoek zijn naar een manier om hun klanten goedkoop en effectief te bereiken En dat is goed voor consumenten de online cultuur van integriteit en informatie zorgt voor transparantie in de markt en een betere kwaliteit van producten De nieuwe regels van social media biedt een toegankelijk overzicht van alle mogelijkheden om effectief en krachtig aan de slag te gaan om de juiste mensen op het juiste tijdstip te bereiken tegen een fractie van de kosten van een traditionele marketingcampagne Het boek is voorzien van de laatste trends op het gebied van Twitter Facebook en YouTube Daarnaast biedt het een stappenplan om de kracht van internet te gebruiken direct communiceren met klanten verkoop stimuleren en online zichtbaar zijn

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Marketing the Moon: The Selling of the Apollo Lunar Program, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage, Get Seen: Online Video Secrets to Building Your Business, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video, World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories, Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now
In failing to provide visitors with great information content most of today s Web sites are missing a golden opportunity to create loyal customers and leaving a fortune in new and repeat business on the table According to Web marketing expert David Meerman Scott too many marketers focus on style over substance While a site may win awards for graphic design Scott demonstrates that the key to Web marketing success is compelling content delivered in new and surprising ways In Cashing in with Content he interviews of today s most innovative Web marketers sharing their secrets for using content to turn browsers into buyers to encourage repeat business and to unleash the amazing power of viral marketing The book features a diverse range of content savvy organizations from the worlds of e commerce business to business and government not for profit including the Wall Street Journal Online CARE USA Kenyon College Alcoa Tourism Toronto Weyerhaeuser Booz Allen Hamilton and United Parcel Service br, b The Grateful Dead rock legends marketing pioneers b The Grateful Dead broke almost every rule in the music industry book They encouraged their fans to record shows and trade tapes they built a mailing list and sold concert tickets directly to fans and they built their business model on live concerts not album sales By cultivating a dedicated active community collaborating with their audience to co create the Deadhead lifestyle and giving away freemium content the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today br br Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan i Marketing Lessons from the Grateful Dead i gives you key innovations from the Dead s approach you can apply to your business Find out how to make your fans equal partners in your journey lose control to win create passionate loyalty and experience the kind of marketing gains that will not fade away, b A World Wide Rave b i What the heck is that i br br A World Wide Rave is when people around the world are talking about you your company and your products It s when communities eagerly link to your stuff on the Web It s when online buzz drives buyers to your virtual doorstep It s when tons of fans visit your Web site and your blog because they genuinely want to be there br br Rules of the Rave br br br Nobody cares about your products except you No coercion required Lose control Put down roots Point the world to your virtual doorstep You can trigger a World Wide Rave Just create something valuable that people want to share and make it easy for them to do so br br What happens when people can t stop talking online about you your company and your products A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune How do you create one By learning the secret to getting links YouTube Facebook and blog buzz to drive eager buyers to your virtual doorstep For free br br In i World Wide Rave i David Meerman Scott author of the award winning hit book i The New Rules of Marketing and PR i reveals the most exciting and powerful ways to build a giant audience from scratch, b Promote your product using the most visceral form of social media online video b Learn how to create cost effective videos engage your customers compel them to measurable behaviors awareness intent and purchase and sustain your brand online i Beyond Viral i gives you the tools and tricks to successfully use online video to reach your business goals br br br Author Kevin Nalty is the only career marketer who doubles as one of the most viewed YouTube comedians Foreword by veteran vlogger David Meerman Scott First hand case studies of leading brands include Microsoft Starbucks GE MTV Mentos Holiday Inn and Fox Broadcasting Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential mostly untapped Put your business at the forefront of this important medium with the proven methods described by i Beyond Viral i